Background:

The owner of the company requested a logo for his marble supply company. The client desired a straightforward logo that conveyed the business’s focus on marble.

Research:

My research focused on:
1. Global and regional marble companies’ branding.
2. Variety of marble materials.
3. Most popular and engaging colours that symbolise the firm and inspire confidence from customers.

Solution & development:

During the logo design process, I envisioned a marble-like shape with rounded edges. The smooth, shattered form should be coloured differently for various construction materials.

Various hues of black and brown were selected to create a professional and trustworthy colour scheme.

The complexity of the company’s name made it difficult to construct the text and initials, which were inspired by marble slabs. Using Adobe tools, I created a new font inspired by a baseline font to solve the issue.

I also designed the client’s letterhead, packaging, and business cards. Since the client did not have a marketing staff, I designed a brand kit guide containing multiple colour schemes, fonts, and logos for future use.

TAkeaway:

It was rewarding to collaborate with the company’s owner to transform the concept into a design, expand my knowledge of marble material, and go above and beyond to provide a branding kit for future use.